Metaburn90 is a brand identity for a 90-day follow-along fitness trainer created in collaboration with Youtube fitness expert Scott Herman. Extensive consumer insights testing aided in the evolution of the brand and program.
I had the pleasure of directing the creative team on this project. I cannot however claim the video production or motion graphics, those were lead by the phenomenal in-house video team at Bodybuilding.com.
MetaBurn90 w/ Scott Herman is a fun, intense, effective full-body reboot for shredding fat, building muscular fitness, and totally transforming your body. ► MetaBurn90 w/ Scott Herman: https://bbcom.me/2X1KENH ► All Access 7-Day Free Trial: https://bbcom.me/2X2WJlK Over the last 15 years, Scott Herman has helped millions of people achieve the best fitness of their lives.
