Developing apparel that supported the master brand and spoke to our audience was a big initiative at Bodybuilding.com. Throughout my tenure at the company I have directed, designed, shot and contributed in most ways outside of sewing. Here are some of my favorite collections.
Bodybuilding.com was established in 1999 so for our 20th anniversary we developed a limited edition collection that celebrated our heritage in true throwback fashion.
My roll: Creative Director from design and production to marketing launch.
Barbell Club: A little more gritty than pretty. This clean, simple collection really spoke to our audience and sold out within two months of it’s launch.
My role: Played a support role during the production of this line and took over creative direction around the time of the launch.
American Summer: “Work hard, play hard, summer hard” was our mission with this line and was the first time we launched a collection with such an extensive SKU list. Additionally we timed this apparel launch to coincide with the launch of our new supplement flavors.
My role: I was one of the photography directors on set during this week long photoshoot.
